Villamaría's processing station, Jamaica, was chosen due to its perfect climate and altitude for the drying of naturally processed coffee. Alongside this, the large space available meant that producing high-quality naturals at scale was a possibility not available before.
As the project gained speed, roasters worldwide began to buy long-term from Villamaría, and neighbouring communities were able to see the merits of selling cherry to La Aurora, the delivery and buying point for Jamaica, instead of parchment to a nearby trilladora. The sale of whole cherries to a processing station is a method uncommon in Colombia but seen in many other coffee-producing countries.
We can see that the communities including Villarazo, La Batea and Corozal have been positively affected by the existence of Jamaica. Today, we see a continued increase of producers delivering their cherry to La Aurora, which is also a contributing farm managed by Rubiel Orrego. Like many coffee producers in Colombia, producers of Villamaría had historically been promised higher prices and the purchase of a farmer's entire crop by large institutions in the past. Having never delivered on this promise, understandably faith in new ventures had greatly diminished amongst producers.
Thankfully, Jamaica is a processing station that neighbours the communities who sell to Villamaría, and our consistent return every harvest has helped those hesitant to see that we are committed long-term. The producers that create the lots you enjoy from Villamaría, now grow in number as word spreads of a system that ensures better prices, for reduced labour (selling cherry not processed parchment), and a need for a growing volume of their harvest as roasters continue to support harvest on harvest.
